What’s relatively new in terms of technology in the modern era is social media. The thing with social media is that it works as both an uniter and a search engine into the content of the world. We have never been more connected than now and that isn’t going to change anytime soon. In this new era of digital marketing and web design, social media is the ultimate exposure tool used for promoting oneself self. This has been seen as both positive and negative in culture today. While social media can unite people, it can also cause divides that span across the globe. There are also people who use seo services to expose the abilities of social media for their own personal gain. How it works though is that by giving people access to these social posts and information, we are bringing self-awareness in the form of online content to many people’s feeds. Things you post can be seen by almost anyone depending on the privacy settings of your accounts, but this extends past privacy with corporations having the ability to access your information even with privacy settings.