The dawn of the digital world and specifically internet marketing has completely revolutionized how things are done. But some elements of direct marketing still remain relevant in today’s dynamic business environment. A good example is a brochure. This is a tangible direct medium tool people can not only see and touch but also share with friends and family, who could your potential customers.
Brochures are effective at appealing to customers’ attention while allowing customers to connect with the information on a more personal level. And with the increase of cybercrimes, people are becoming more cautious about shopping through online vendors and sharing their personal information. Why brochures?
- Effective means of reaching potential customers
- Suitable for displaying range of products or services
- Unlimited custom designs for your brand
- Ideal for promoting new product in the market
- Effective advertising medium
- Simple designs for leaflets if you’ve little information to share
Considering brochures for your marketing campaign?
When planning to use brochures — whether primary marketing medium, you’d want to get it right the first time because it subliminal reflects your company’s brand identity. This means choosing the best brochure printing papers. When using printed mediums to promote your products or services, the types of printing papers speak almost as much as the information conveyed. Brochures have the potential to reach prospects and customers in a way digital marketing can’t.
Durability is a key factor to consider when selecting the right paper for brochures. While lighweight paper is less expensive and budget-friendly for small and medium level business, it’s not as durable, and recommended mostly for flyers. Thicks and heavy brochure printing papers are often more expensive but work best. You’re looking for material that won’t bleed through, something that produces high-quality images and crisp text prints with a more professional appeal.
Choosing Types of Brochure Printing Papers
The type of brochure paper you choose is also determined by the printing technology and the artwork you will use. Full color printing like photographs works well with neutral colored brochures papers. This helps to prevent color clashing. In addition to texts and images, logos and other graphics in color can also be printed on a brochure. Black and white printing look good on white or off white papers. Go for a vibrant color paper if you want your brochures to stand out, especially if it only includes text, graphics minus your logo.
The last thing to consider about types of brochure printing papers is coating. Generally, there are three types of coatings for printing papers — matte, gloss or uncoated. Depending on your brochure design, you can either use glossy coat papers for photos and graphics or non-glossy for designs with more texts. However, matte is highly used for brochure printing because photos and text look good in it. Uncoated papers are becoming more popular for texts but not for photos.
The types of paper you select for your brochure marketing needs depends on the overall design — text, colors and artwork, your brand’s image, and importantly your budget. All these elements must be organized well so the reader can easily extract information being conveyed without missing any relevant details. You want something that draws customer attention instantly.