The internet is a vast ocean of information and entertainment and over the last few decades, it has become integral to our day to day lives. The turn of the 21st century saw a big boom in the accessibility of technology to the day to day person, as the likelihood of having a personal computer in your home grew.
More technologies were developed until today, practically everyone has a supercomputer with the wealth of human knowledge in our pockets. We wear watches that monitor our heart rate,video chat with our doctors via telemedicine implementation, and ask AI to make google searches for us. All of human history, science, philosophy, and art are at our fingertips.
Despite all of the information and education at hand, most people are more interested in memes and social media than Descartes. This makes sense for a few reasons, one: philosophy is lame and not funny and two: most of the internet’s trends are driven by the younger populations. The youth are truly the lifeblood of the internet.
Kids who had access to computers at a very young age are more technologically savvy than previous generations of children. Today, babies that are being born are being handed iPads with digital games and shown YouTube videos for entertainment. On top of that, technology integration in schools has become the norm to help prepare kids for the world. As social engagements and entertainment mediums become more technological, so will businesses.
In fact, there is no better avenue to take your business these days than online. Many merchandisers, re-sellers, personal service providers, and entire companies do their work through the internet. There is a lot of money to be made there between ad revenue and new sources of income. It takes a fresh mind and some tech skills to pull off, but centering your business on the internet has great benefits.
The main hubs of information people use on the internet are social media sites. Social media sites allow users to create a personal account and connect them with other people’s accounts. This becomes an aggregate source of, usually, the most up to date and trendy information. Different social media sites focus on different media.
Facebook is considered one of the biggest social media sites and focuses on creating a personal profile. Profiles have pictures of yourself and personal information so that your friends and family can find your profile and “friend” you. Friending is like adding someone to your personal network, they can then post messages to your profile page. Facebook is considered one of the most general social media sites, as any kind of media is shared. Messages, videos, pictures, songs, websites facebook is used to share all different kids of information.
Another big social media site is Instagram, which is mainly used for sharing images. This social media is often used by artists, fashion bloggers, make up artists, models and people who work in visual fields. This is where a lot of social media influencers post their content, and will often get brand endorsement deals, which is how they make a bulk of their money. It’s a great platform to make visually engaging ads and try out daring art design options.
YouTube, is a website where users can upload videos. The site has become a major source for famous video clips and information, as well as talk shows, makeup tutorials, and much more. YouTube is famous for starting their own new media brand of entertainment through its branded YouTubers. YouTubers are, mostly, everyday people who will talk about funny things that happen to them. Through video production and editing, YouTubers create a cult of personality fanbase and make their money through AdSense that plays on their videos.
Twitter is where people will type out a 140 character “tweet” saying whatever they’d like. Some use this platform to spread information about politics, while some use it to spread really funny viral videos.
Many twitter successful twitter users are just everyday people with relatable problems they post about. Twitter subcategories include a wide range of topics. Many students will post about their school anxiety and try to capitalize on the relatabiliy. Others will address specific minority problems under subcategories like black twitter and lgbt twitter. Twitter has also become a particular hub for personality and one can gain more twitter followers by making increasingly hotter and spicier takes.
Each of these social media sites, and the many more that are out there, have their own particular niche of internet communication. And they each have their own internet marketing strategies to help achieve revenue for the site’s owner and for their top users.
How Social Media Can Help You Make Money
Social media is less of a direct source of revenue for people and often serves as the best way to advertise your product or service. Sure, if you’re a major manufacturing company you can probably afford to have ads put on a platform as popular as Instagram. But for the average person, it isn’t going to be that cost-effective. Instead, the account you make to interact with other’s posts can be used to promote your product on its own.
Social media platforms also offer lower cost targeted advertising. Social media platforms aggregate the information of their users and make assumptions about things the user might like. This is done using a mathematical computer algorithm. These algorithms are great for companies. This was they can directly target their biggest market without wasting ad money on an uninterested audience.
By creating a separate account for a business, you can make every single image you post, or tweet you type out an ad. It’s free, its something you’d probably use anyways, and once you learn how to use these platforms properly it can be extremely successful. Making sure you can gain more twitter followers for more engagement.
Thinking that social media is some newfangled fad is one of the common entrepreneur mistakes new business owners will make. With a decent following and proper use of things like hashtags and geotags, companies are sure to get a lot of exposure. Not to mention that many social media platforms like Instagram actually allow users to buy products within the app. This opens another avenue for product orders.
Investing money into a social media consultant or expert for the public relations and advertising of your brands is vital for companies trying to make money these days. You can change the entire messaging around your brand or company by focusing on a few key social media platforms.
Gain More Twitter Followers
Surely, despite how useful a social media account can be for your company, it is easier said than done getting you there. You don’t just make an account and automatically gain more twitter followers. You have to create content that will appeal to people looking at your social media page.
For a clothing brand, for example, will invest money into a photoshoot that’s visually appealing on Instagram. Or if you are an illustrator, posting pictures of your whimsical artwork will do you well. But you need to make sure people can see the post that you’re uploading amongst all the millions and millions of other posts. This can be done with hashtags.
Hashtags help filter people who are looking for specific kinds of images. So if you add the hashtag #fashion to the post of your company’s clothing, people looking for fashion will find the picture easier. This will also help you gain more twitter followers.
Geotags are another version of hashtags which tell people where you are specifically. If you own a shop or restaurant it’s very smart to create a geotag for your business. That way when people take selfies at your place of business they will automatically be promoting you to their followers without you even having to pay for an endorsement. Geo tags are also useful if you have a booth at a street fair or a summer in the arts festival make sure your company is getting properly promoted there with geotags.
There is a lot you can do to help you social media stand out. For example, if you made custom sign design to your storefront you could recreate the sign digitally to use as the logo for your social media accounts. This will integrate all of your social media branding and help you gain more twitter followers.
Its important that social media posts don’t stay too far into the realm of fantasy, as products advertised need to be available for customers. Otherwise there might be a lot of confused and irritated customers flooding your company’s call center.
Replying to the comments of customers on your social media will be very important. Many brands have hired humorous social media users to manage their communications with customers. Sassy replies from a company inverts expectations of sterile AI responding to your question. This humanizes otherwise faceless big name brands. Major companies like Wendy’s and Target have employed such methods.
The world’s use of the internet and social media isn’t gonna change anytime soon. In fact we are only slated to integrate more and more with technology in society as time goes on. The best thing to do is to try to adapt to these new developments rather than fight against them.
Having a solid social media account with interactive followers can open up a lot of doors for you and your business. The open ended nature of how social media sites work provides endless creative opportunities to reinvent how you use them. Connecting with people and getting your name and brand out there is always a good idea, and most people are hearing about things through social media more than anywhere else these days.
If getting a handle on content marketing and social media feels out of your comfort zone then it is important to hire a consultant or expert to help. Big companies have entire social media teams meant to manage social media accounts and interactions. And with social media many brands have turned their image around. Take some time with your team and focus on how to gain more twitter followers to help your business succeed.